Viral Marketing: The web frenzy
The growth of the internet and social networks has changed the way we approach marketing. It needs to constantly innovate and use new techniques to influence the consumers. Viral Marketing has established itself as...
Catégorie : E-marketing
The billion dollars tweet
Snapchat, the famous social network, has lost 6% of its stock market value, more than one billion dollars after a tweet of Kylie Jenner. Snapchat is an application which is used to share pictures...
L’impact du nouvel algorithme de Facebook
Tout le monde souhaite que ses publications Facebook obtiennent le maximum de visibilité, autant une personne lambda qu’une entreprise. Cependant pour ces dernières, les règles du jeu sont en train d’évoluer et pas...
IS JUMIA THE “AMAZON OF AFRICA”?
Founded in 2012 in Nigeria, JUMIA is a Marketplace created by AFRICA INTERNET GROUP, a Nigerian group owned by Milicom, MTN and the German giant Rocket Internet. JUMIA experienced rapid growth, expanding its operations...
Les stories : une opportunité de communication pour les marques
Instagram et Snapchat cumulent, à eux deux, plus de 673 millions d’utilisateurs actifs par jour. Lancées par Snapchat, il y a 4 ans, les stories permettent le partage éphémère de photos ou vidéos,...
Chatbots: the future of marketing
In just a few years, chatbots have become the indispensable tool for companies to strengthen the bond with their customers and to attract new ones. Chatbots are everywhere; from customer service to virtual recruitment assistants....
How the Big data is changing from the predictive model to the prescriptive
The past years, Big Data has grown considerably in volume. A fact literally due to the growth of connected devices owned by individuals. A real headache for companies that must learn to analyze this...
Smart restaurant will change your life.
Recently, an intelligent noodle vending machine appears in Shanghai, China. Although this smart machine is still in the testing phase, a widespread concern has already focused on it. Compared with the common beverage vending...
Search Engine Marketing : Master the ranking rules of world’s biggest ladder
Any online business that reaches for success has to take up visibility on the web. Not only your product/service has to be desired, but you also need to ensure your offer meets the...
Big Brother is listening to you
Let’s talk conspiracy Lately a discussion has re-emerged suggesting that Facebook, Google, Instagram and other social medias are eavesdropping on your private conversations via your smartphone’s microphone in order to optimize their ad targeting. You...
