In today's digital world, e-commerce is growing faster than ever. A big part of this growth is thanks to voice recognition technology. Now, with more smart speakers and voice-activated gadgets around, how people shop is changing. This tech is becoming a big deal in online shopping, making it easier for…
Marketers have always been looking for ways to understand customers' behaviors and to turn them into business opportunities. One way to do so is neuroscience which is a revolutionary approach for businesses to understand the human drivers and emotional responses. In this article, we discover how neuroscience and neuromarketing are…
La République tchèque a toujours été particulière en ce qui concerne la transposition et l'application des normes européennes. Le Digital Services Act, qui vise de manière exhaustive le secteur des services numériques au sein de l'UE, a pour objectif d'assurer le bon fonctionnement du marché unique, de maintenir un environnement…
What does Live Shopping represent ? Live Shopping, also referred to as streaming commerce represents a new approach to online retail where brands collaborate with influencers to host live video sessions showcasing various products. These live streams allow consumers to interact directly with people and make purchases in real…
What is Amazon Fresh? Amazon Fresh has established itself in the world of food commerce, transforming the way consumers shop by offering them fresh products with a high-tech and secure service. The innovative concept of Amazon Fresh stands out with its ease of access and its creative approach to online…
With Circle to Search, it is now possible on your smartphone to perform a Google search with a single gesture, without needing to switch apps! Google is rolling out a new search feature powered by artificial intelligence, designed to simplify web browsing. This option will allow users to perform web…
L’essor de l’IA au cours des dernières années a été tout simplement incroyable, surtout en 2022, où c’est devenu un sujet tendance. Bien que le grand public l'associe souvent à des outils comme ChatGPT ou à l'univers de la science-fiction, cette technologie disruptive a changé de nombreux aspects de nos…