The Cyber Streetwise campaign
On the 13th of January 2014, the English government launched the Cyber Streetwise campaign as part of the government’s National Cyber Security programm. Its goal is to prevent people from cyber attacks by giving them advices on how to protect their personnal information.
According to Security Minister James Brokenshire : « The internet has radically changed the way we work and socialise. It has created a wealth of opportunities, but with these opportunities there are also threats. As a government we are taking the fight to cyber criminals wherever they are in the world. However, by taking a few simple steps while online the public can keep cyber criminals out and their information safe. Cyber Streetwise is an innovative new campaign that will provide everyone with the knowledge and confidence to make simple and effective changes to stay safe online. »
The campaign has been realised by M&C Saatchi Group. Its chairman Tim Duffy defines the campaign as : “one of the most relevant public information campaigns of our time. In cyberstreetwise.com we have created a campaign idea that is as flexible as it is powerful. The success of the campaign will be more and more people in Britain knowing how to be secure online and as a consequence helping to build an even stronger British economy.” (suite…)
