How can profiling and music streaming services threaten fundamentals rights ?
Digital music services give us access to millions of songs. In fact, listening music is that easy nowadays.
Spotify, Deezer, Amazon Music , and Tidal are the main music streaming platforms on the market. Their economic model oriented towards “on-demand service” and personalization made for the consumer, partly explains this success. Moreover, personalized playlists, suggestions for music and news artists are made to reach a large number of consumers.
However, the question of fundamentals rights is at stake. What are the main fundamentals rights concerned?
The right to privacy : First of all, to provide a music streaming service, the collection of personal data is necessary. Or massive collection of personal data and increasingly intrusive practices are executed by these platforms in order to improve music suggestions. This can interfere with the right to privacy. For instance, location datas are regularly collected by digital music services and shared with business partners.
The right of access to information : In addition, this excessive personalization is threatening the right of access to information and musical culture. Only specific music titles will be offered to a consumer according to his profile.
In fact, according to an internet activist Eli Pariser, ” a state of intellectual and cultural isolation is created when digital services guesses what information a user would like to see based on information such as location or search history for instance”. It’s the filter bubble phenomenon.
Equal opportunity : Finally, equal opportunity is also a fundamental right threatened by music streaming platforms. Some artists are much more influential and visible on Spotify or Deezer.
Popularity and “international renown” help theses artists to be found more easily on music streaming services than a beginner artist.