Best ways to learn Digital Marketing at home

The rapid development of social networks and digital means of communication (web, mobile, VR, voice) requires skills and knowledge in this field and thus, makes digital marketing one of the most interesting and highly demanded professions. Studying digital marketing means wanting to establish yourself in a very lucrative and evolving market and participate in the success of companies present in all fields of activity.

Before we dive in, it’s necessary to understand what the main fields of digital marketing are:

-Search Engine Marketing

-Content marketing

-Inbound marketing

-Email marketing

-Analytical tools, etc.

 

SEM

Search Engine Marketing includes Search Engine Optimization (SEO) and Pay-Per-Click advertising.

SEO

SEO is the art of optimizing a web project and its environment for search engines (Google, Bing, Yahoo…). You can use the following guides to start with SEO:

 

PPC

PPC marketing is a direct response tool to get sales and new customers. The goal is to generate relevant ads for the target segment of your business and to optimize your website so that users can easily act. PPC ads help you reach the target audience faster than SEO you should pay for every click.

To become a PPC specialist you should not only get a certification, but also practice a lot.

The following resources can teach you everything you need to know about PPC:

 

Content Marketing

The objective of content marketing is to generate leads, gain new customers and engage a community by delivering interesting, useful, informative, attractive, entertaining and relevant content.

A good content marketer should have great writing, SEO copywriting and analytical skills.

Here are some resources to get started with content marketing:

 

Inbound Marketing

Inbound marketing is a marketing strategy with a different approach than traditional marketing. The goal of inbound marketing is to attract prospects with quality content and then convert them into customers without having to contact them.

Inbound Marketing is an American term from 2006 developed by the publisher of Hubspot software.

That’s why I would like to suggest the course of Inbound Marketing by HubSpot:

 

Social Media Marketing

Nowadays, practically everyone uses social media every day to chat with their friends, post content or just watch what’s new. And since social networks are followed by thousands of people around the world, it is therefore relatively wise to use Social Media Marketing to attract customers to you.

Almost each platform has its own courses that you can use to learn SMM and enhance your skills.

Use the following resources to get started with social media marketing:

 

Email Marketing

Email marketing is not dead. Email is still one of the most effective ways to get in touch with your customers. Due to its great accessibility, it can reach various audiences who are not necessarily comfortable with the Internet – it is the most generalized marketing support.

Here are some of my recommendations to get started:

 

Digital Marketing Analytics Tools

The role of digital marketer is not only run campaigns and make an effective communication, but also to measure the results. With different platforms and tools, it is easy to adapt a metric-driven approach.

 

 

A propos de Nare SHAHNAZARYAN

Étudiante en Master 2 Commerce Electronique à l’Université de Strasbourg. Attirée par les innovations, les nouvelles technologies et surtout par l'art de Marketing.

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1 réponse

  1. JACK SEO dit :

    well done! this is a good article !

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