Facebook, Google, and other big tech companies update their privacy policies in 2020
The law is called the California Consumer Privacy Act. Its main objective is to give users more information and control over how tech companies use their personal data. The law only applies to companies if they
- earn more than $ 25 million (€ 22 million) per year,
- collect data on more than 50,000 people, or
- generate more than half of their turnover by selling user data.
One of the most important changes that you may notice will be a new button or link on the websites, which will say “Don’t sell my personal information”.
According to the California State, companies should spend $ 55 billion to comply with the law.
Thus, it is not a surprise that other companies are trying to find alternative solutions to bypass the law. For instance, Facebook claims that their platform does not need to change its policy because they technically do not ‘sell’ user data, but rather use it for targeting purposes in advertisements.
However, all the companies are obliged to set up online help centers where users can request information on how their data is being used.