Facebook, Google, and other big tech companies update their privacy policies in 2020

Lately you might have received a notification or an email about the new updates on the privacy policy from different sites like Facebook. Big tech companies had to make some modifications in their privacy policy due to a law passed by the State of California earlier in 2019, which sets January 1, 2020 as the deadline for companies to comply with new privacy standards. Even if this law is not applied outside of California, most large tech companies will eventually have to modify all their platforms to comply with the law, which will affect all users.

The law is called the California Consumer Privacy Act. Its main objective is to give users more information and control over how tech companies use their personal data. The law only applies to companies if they

  • earn more than $ 25 million (€ 22 million) per year, 
  • collect data on more than 50,000 people, or 
  • generate more than half of their turnover by selling user data.

One of the most important changes that you may notice will be a new button or link on the websites, which will say “Don’t sell my personal information”.

According to the California State, companies should spend $ 55 billion to comply with the law. 

Some of the big companies have already tried to adapt law requirements to their privacy policy. For example, Twitter and Google have already made big steps. Twitter has announced the opening of new privacy center on December. Google, on its turn, has released a Chrome extension that allows people to block the collection of their information by Google Analytics. Considering the fact that Google Analytics has a strategic importance for Google and that its work is based on the collected data, this change will affect the whole strategy of Google. 

Thus, it is not a surprise that other companies are trying to find alternative solutions to bypass the law. For instance, Facebook claims that their platform does not need to change its policy because they technically do not ‘sell’ user data, but rather use it for targeting purposes in advertisements.

However, all the companies are obliged to set up online help centers where users can request information on how their data is being used.

A propos de Sinan SIRKET

Étudiant en Master 2 Commerce Electronique à l'Université de Strasbourg. Passionné par les innovations, les nouvelles technologies et surtout par l'art de Marketing.

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