The Impact Of Voice Search On E-Commerce


B2C Enterprises from all over the world are trying their best to deliver their clients with some extra service that will make online purchases smoother as well as enjoyable. Nowadays, E-Commerce Sites progressively rely on new technological innovations. One of such innovation that has the potential to completely change the way we buy products online is the use of a Voice search or Voice Assistant.

We’ve reached the point of having at least one connected device near us. Users have become accustomed to using voice assistants in everyday life, especially if it happens on to go, using a smartphone. That’s a factor that E-commerce Sites are taking in mind to use it.

Given the popularity of Voice Home Assistants as Siri, Alexa or Google Home, Voice Search demands are increasing as well. It is really obviously why Voice Search has gained such fame. The mass digitized society is searching for services to be quick, easy and successful. The Voice Search is about that – consumers are able to purchase or to pre-order their products on their way home from work, or school, holidays, etc.

According to Comscore, 55% of Teenagers and 44% of Adults are using Voice Search on a daily basis. Same source predicts that “50% of all searches will be voice searches by 2020”. Furthermore, conferring to OC&C Strategy Consultants, trades using voice technologies last year amounted to $ 1.8 billion, and by 2022 they should be about $ 40 billion.

But how the Voice Search will change the online experience?

Since people are not searching for typing and losing time on scrolling the page to find the product they need, we know that they are looking for a quick accessibility. This kind of consumer is searching for a straight answer directly to his question, so this is a Voice Search type consumer. If an E-Commerce Site is not improved for voice search experience that consumers are looking for, there is a risk of losing many of potential “quick-answer-orientated” consumers.


A propos de Nicoleta TEPORDEI

Étudiante en Master 2 Commerce Electronique

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