The essentiality of SEO for company websites
SEO is stands for search engine optimization. It’s a process to have a better visibility of your website and web page. This is natural internet referencing.
SEO is a method. For good referencing, it’s important to create a fine strategy. I’ll explain how to attain a perfect optimization and a better position on internet.
First of all, for a perfect indexing, your website needs good referencing on the search engines. (Google, Bing, Yahoo! etc.)
For example :
If you take a look at the screenshot, you’ll see “Ad”. It is a paid indexing. After this, it’s a natural referencing. We will talk about the natural referencing.
For an enterprise, it’s very important to have good indexing. In general the third best referenced websites are receive exponentially more views. If your website is on page four or page five, it isn’t perfectly optimized and won’t be seen by a lot of people.
Here is some advice :
For a good indexing content is essential. This is the text, pictures, videos, product pages. This part is very important for your website to be perfectly visible for everybody. It’s the first impression.
For an enterprise, the text must be specific, brief, clear. It’s the same for pictures and videos. Unnecessary element are counterproductive. If you have the correct keywords, your visibility will be better than before.
It’s different with web design. Web design is the appearance of your website. It’s very important too, because if you have a beautiful and attractive website, people in need of your product and services will stay with your enterprise rather than wishing to change site.
And to finish, a good file name is the first work for a correct indexing. In your title the principal idea for your service must be involved. It makes it easier to find your website.
- Website code
This is a technical part. For a good referencing, a perfect optimization is to be considered the groundwork for your work. For this, it’s very important for the enterprise to have a perfect software developer.
Firstly, I will talk about keyword research. It’s the key to referencing. Using the right keywords will render your website perfectly visible for search engine users, it will obtain perfect indexing. This helps companies to become more visible than their competitors.
Backlinks is links from other sites redirect to your site. Having backlinks shows the relevance of your content. Then, you will have better result relevance and a better rank on internet.
- Social networks
With SEO, social networks are essential. This is a way to have another mode to gain visibility on internet. You can have followers, and those followers like your social media posts, they will go on your website and after this, they will talk about their experience and your service to the people around them. Those people will go on your website too, and your indexing will be better.
On social networks, keywords are called hashtags.
This is a word or sentence preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify posts on a specific topic.
- Mobile friendliness
A big part of online searches are conducted via smartphones or tablets. Enterprises which have created a mobile version for their website, will have a better indexing.
It’s essential because if you don’t have this adaptation, your website won’t be accessible to half of the web surfers. They will stop to use your website and they will go to a competitors website.
Every company needs to define a strategy with the tools I just explained.
Its strategy is necessary for a good ranking on internet. Ranking is defined by Searchmetrics as follows:
Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.
A Google tool allows to see your ranking, and your website influence. This is Google Analytics. It is a good tool to adapt your strategy with your visibility.
So, to conclude, I will show you the following picture to summarize my explications. If you follow this advice, your enterprise will be perfectly setup to get a good indexing on the internet.