Pinterest Launches Promoted Pins
Following the trend of paid advertisement where most social media are heading to, Pinterest first announced their plans plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.
Some of the brands that are testing the promoted pins Pinterest is offering, include:
The ABC Family, Banana Republic, Expedia.com, Gap, General Mills, Kraft, Lululemon Athletica, Nestle – Purina, Dreyer’s/Edy’s Ice Cream, Nespresso, Old Navy, Target, Walt Disney Parks and Resorts and Ziploc.
The promoted pins will be “tasteful, transparent, relevant, and improved based on Pinner feedback,” the social platform promised. Judging from the latest image from Pinterest, it doesn’t look like there have been any modifications to the look and feel of promoted pins since their first test run. But the platform did highlight the advertising placed on mobile devices.
Brands like Kraft are taking advantage of this new advertising opportunity by running promoted pins – mostly recipes – in four categories: dessert plays that incorporate products like Jell-O and Cool Whip; Kraft cheese brands; Philadelphia Cream Cheese; and content from KraftRecipes.com.
Pinterest is encouraging businesses to sign up to stay up-to-date with the latest developments in promoted pins.
Etudiant en M2 Commerce électronique et Assistant e-marketing et SEO/SEM chez Advisa Digital Agency.