Netflix has announced plans to expand this year to another six European countries. Enlargement includes Germany, Austria, Switzerland, France, Belgium, and Luxembourg.

The US TV and film streaming company, who had 48 million subscribers in over 40 countries, already launched in the UK and Ireland in 2012, will launch this year in France, Germany, Austria, Switzerland, Belgium and Luxembourg.
The company’s package contains a mix of Hollywood, local and global TV series and movies for each of its new market. Detailed programming and pricing for each country is to be announced soon.
In the United States, Netfix dominates the subscription video on-demand market with 35.7 million subscribers from its 48 million customers world-wide. In Europe, the company is less known and has been operating in the UK, the Netherlands and Scandinavia.
Netflix’s international operations made a loss of $35 million from January to April, less than half of what it was in 2013, although revenue and subscriber growth remained strong. International revenues rose 21% to $267 million from January to April, as total international customer numbers grew from 1.75 million to 12.68 million. The company said that in a small amount of time, it expects its international business to surpass the U.S. market which reported a $201 million profit from January to March.
The company also said that its international territories were on track to become profitable this year but its expansion into Europe will keep the expanded international segment at a loss. “We intend to continue our international expansion over the coming years, so our near- term profits will be quite modest as we invest in this large global opportunity,” the company said in its April letter. The firm added that the business became profitable in Canada within 2 years of launch. No other information about its other European ventures was given.
“We’ve seen tremendous success in the Netherlands, where we launched six months ago, and that, I think, encourages us about being able to figure out the right programming formula in each nation” Reed Hastings told bank analysts in April.
“We’re going to learn as we go. If we’re very fortunate, we’ll have programmed it completely correctly from day one. More likely, we’ll figure out some stuff’s working, some stuff’s not; we’ll adjust the formula.” Reed Hastings added.
 
Maria-Alexandra NASUI
Etudiante M2 Commerce Electronique à l’Université de Strasbourg

A propos de Maria-Alexandra Nasui