Shazam attacks the world of fashion

 

Nowadays the majority of Internet users buy clothes without turning to the technology. In the next months, we could see arriving tools allowing us to improve and to facilitate the identification of products.

shazam

 

Source photo : http://madame.lefigaro.fr/

 

We are going to be interested in the changes of habits and practices. thus It seems relevant to me  to compare the evolution of the music service sector to that of fashion.

 

Thanks to the democratization of the internet, it effectively became easy to have access to the world’s musical trends. You can even choose to direct yourself to sites of said “recommendations social” such as Last FM, or even to choose to listen to some music according to your mood with Musicovery.

 

Concerning the mobile apps, our undisputed favorite is Shazam who revolutionized our way of discovering the music. This free and intelligent application helps us to find the title of a song just from some notes. With more than 250 million users, we can understand that Shazam wishes to diversify its offers.

 

 

Since September 2012, Shazam proposes a dedicated TV service, only approachable in the United States for the moment. This application allows us to obtain, by the same principle as Shazam, information on the program in the course of viewing (actors, presenter, duration of the program, the information, the repeat broadcast, etc.).

 

Shazam decided to knock hardly by attacking the world of the fashion with Shazam Fashion.

 

Indeed, Shazam showed proactivity by integrating into its nomadism, a trend of online purchasing. The Internet users want above all the simplicity and the benefice from an application. This application should assist them to facilitate the identification of clothes, shoes and accessories.

 

Undoubtedly, this small Trendy revolution will boost the online sales.

 

Maryline DIETRICH

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